Insights & News

Transform your Australian business with this comprehensive WordPress website redesign guide. Discover warning signs your site needs updating, strategic approaches from DIY customisation ($500-$2,000 AUD) to professional services ($3,000-$15,000 AUD). Master essential steps: performance auditing, theme selection, mobile-first design, and SEO preservation whilst improving user experience for Australian market requirements.

Mobile-first website redesign prioritises smartphone users by designing for small screens first, then scaling up. With mobile driving over 60% of Australia's web traffic, businesses that don't adapt are losing customers daily. Australian companies typically invest $5,000-$40,000 for professional redesigns, with many seeing positive ROI within 6-12 months. This comprehensive guide covers essential design principles, budgeting considerations, agency selection tips, and step-by-step implementation strategies for successful mobile-first transformations.

Looking for a budget-friendly website without the budget look? This guide explains what “inexpensive” really means in Australia, how to trim costs (the right way), red flags to avoid, and a checklist to brief your designer so you get speed, UX and conversions—within budget.

Studies show majority of Australian SMEs face major website redesign issues. Discover 15 critical mistakes that cause traffic drops and conversion losses, plus prevention strategies.

When Apex Geotechnical Engineers approached Spark Interact, they were already delivering solid engineering work — but their online presence didn't reflect their professional capabilities. They had a logo and a vision for what they wanted, but needed a digital platform that could grow with their business and help them reach new clients through search.

Integrating ChatGPT—OpenAI’s advanced AI language model—with your internal applications and products can revolutionise how your employees use your systems as well as how your clients engage with your platform.