LCC Ice Rink

Scroll to explore
A person in a yellow jacket and beige knit hat is seen from the back, holding white ice skates over their shoulder. Colorful curved lines in the background hint at an exciting day at the LCC ice rink.

Overview

LCC Ice Rink, an integral part of the Liverpool Catholic Club sports complex, embarked on a transformative journey to establish its independent brand and digital presence. The vision was to become the premier ice rink in Southwest Sydney, appealing to a wide range of audiences.

The image shows the "LCC Ice Rink" logo, featuring stylized, colorful swooshes next to the text on a white, textured background.

Execution

Spark, a leading website development company,
executed a comprehensive brand development, including a primary logo and visual identity inspired by the dynamic energy of ice skating. The signature ‘swoosh’ element, reminiscent of skate marks on ice, became a hallmark of the brand.

Logo for LCC Ice Rink with vibrant blue, yellow, and teal swirling lines forming a circular design next to the text "LCC Ice Rink" on a white background.
Banner with "LCC Ice Rink" text and a colorful ribbon logo on a dark blue background with the HEX color code #313283 in the bottom right corner.
A teal graphic with the text "LCC Ice Rink" accompanied by a logo of a stylized ice skater. The color's hex code is #56C5D4.
A pair of blue and black adjustable children's ice skates with white details, surrounded by a dynamic orange and yellow swirl design.
A white tote bag with blue handles features a colorful wavy line design and the LCC Ice Rink logo prominently displayed in the center.
A child in a red coat and beanie ice skating, with the LCC Ice Rink's July 2023 School Holiday Program text in the background.
Various printed marketing materials for "LCC Ice Rink" are displayed on a flat surface, featuring vibrant color guides, intricate logo designs, and comprehensive brand information.
Promotional flyer for a family ice skating center showcasing a schedule, various photos of people ice skating, and special event details like parties and holiday programs.
The same energy and vibrancy was then translated onto the website. Spark incorporated smart features like a visual calendar for upcoming events. The new website provides valuable information and created a welcoming space for visitors, reflecting the experience they get on the ice.
Website page showing children's party packages, adult platter options, entertainment features, and a booking section.