Dep Consulting, an electrical engineering company, approached Spark for a total revamp of their image. The aim was to pivot away from a family-run feel to something more appropriate for their large-scale, corporate clients. This meant remarketing their services to a higher-level audience, as well as creating new branded collateral.
Spark, a leading website development company, delivered a more modern, cleaner design, but still kept the iconic ‘dep’ as the star of the brand. By creating a stronger silhouette, the new logo is more flexible and recognisable. Spark also developed brand guidelines covering the use of new colours, fonts, messaging and imagery across every channel. The new Dep Consulting brand elements brought the company up to speed with its competition, claiming a bold, professional look of its own.
